Bartlett leads Canada marketing blitz to convert 400,000 winter seats into bookings

Tourism Minister Edmund Bartlett is spearheading a strategic marketing campaign across major Canadian cities to secure high occupancy levels for the upcoming winter season.

The initiative aims to capitalize on the 400,000 airline seats currently committed to the island, ensuring these capacities translate into consistent visitor arrivals.

By engaging with key travel industry partners and airline executives in Toronto and beyond, the Ministry seeks to bolster Jamaica's market share within its second-largest source market.

This proactive engagement reflects a broader economic strategy to stabilize foreign exchange earnings through robust seasonal tourism performance.