Increased Visibility and Market Exposure for Fashion Entrepreneurs

Twenty-five Jamaican fashion entrepreneurs have secured significant market visibility through the ‘Wear Jamaica Fi Summa’ campaign, an initiative led by the retail arm of the Jamaica Business Development Corporation.

This strategic promotional effort emphasizes the commercial viability of local craftsmanship by integrating domestic designers into mainstream retail spaces.

By facilitating direct consumer engagement and brand storytelling, the program seeks to bolster the economic footprint of the creative industries within the national economy.