Beaches
A beach day on Seven Mile Beach
Negril
Spend a slow day on Negril’s famous stretch of sand, with swimming, beachside dining and sunset views. Ask local operators about boating and watersports.
Read our guideExplore Jamaica
From boating and watersports to dining out, mountain adventures and community events, there’s always another side of Jamaica to discover.
20 experiences in Jamaica
Tours & Adventures
Head into the Blue Mountains
Kingston & Portland
Trade the coast for cooler hills, coffee country and guided walks. Choose a route that suits your fitness and check weather and trail conditions before setting out.
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Food & Drink
Taste Jamaica, one plate at a time
Islandwide
Explore jerk spots, local cookshops, seafood restaurants and farmers’ markets. Make time for a relaxed meal and the people behind Jamaica’s food traditions.
Read our guidePopular Attractions
Explore Dunn’s River Falls
Ocho Rios, St Ann
Visit one of Jamaica’s best-known waterfalls. Check the attraction’s current access arrangements and use an authorised guide if you plan to climb.
Read our guideNightlife
Reggae, art & Kingston culture
Kingston
Build a day around the Bob Marley Museum, galleries and Jamaican music. Check venue programmes for live performances and plan your journey home in advance.
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Watersports
Get out on the water
Montego Bay & the North Coast
Look for licensed boat trips, snorkelling outings and watersports operators. Confirm sea conditions, safety equipment and what is included before booking.
Read our guideGolfing
Tee off on the north coast
Montego Bay & Ocho Rios
Play championship courses with sea views around Rose Hall, Tryall and Ocho Rios. Book tee times ahead and ask about caddie and cart arrangements.
Read our guideShopping
Craft markets & local boutiques
Montego Bay, Ocho Rios & Kingston
Browse craft markets, galleries and Jamaican-made goods — from Blue Mountain coffee to art and fashion. Agree prices before buying at market stalls.
Read our guideDiving
Dive the reefs and walls
Negril, Montego Bay & Runaway Bay
Explore reefs, walls and marine parks with a certified dive operator. Bring your certification card and check conditions before each dive.
Read our guideLocal Businesses
Support Jamaican-owned businesses
Islandwide
Seek out family-run cookshops, coffee farms, guesthouses and artisans. Ask your host for trusted local recommendations.
Read our guideFamily Activities
Family days out
St Ann & St James
Combine beaches, river rafting, nature parks and gentle attractions suited to children. Confirm age and height requirements before booking.
Read our guideWellness
Unwind with a spa or retreat
Negril, Ocho Rios & Blue Mountains
Book a spa day, yoga session or mountain retreat. Ask about practitioner qualifications and what treatments include.
Read our guideRomance
A romantic Rick’s Café sunset
Negril
Watch the sun go down over the West End cliffs, then enjoy a quiet dinner for two. Arrive early for a good spot.
Read our guideRomance
Rafting on the Martha Brae
Trelawny
Drift downriver on a bamboo raft with a licensed raft captain — a slow, scenic outing for couples and families.
Read our guideKids
Hope Zoo & gardens day out
Kingston
A gentle family day at Hope Botanical Gardens and the zoo, with picnics, animals and open green space. Confirm opening times and any entry fees before visiting.
Read our guideKids
Summer camps & holiday programmes
Kingston, Montego Bay & beyond
Schools, churches and community groups run summer and holiday camps with sports, arts and field trips. Ask locally for current programmes, age ranges and registration dates.
Read our guideKids
Learn to swim
Islandwide
Swimming lessons for children are offered through swim schools, hotels and community pools. Choose a qualified instructor and confirm class sizes and safety arrangements.
Read our guideMature & Seniors
Museums & Jamaican heritage
Kingston & Spanish Town
Explore the National Gallery, the Bob Marley Museum and historic sites at a relaxed pace. Check opening days and ask about guided tours and accessibility.
Read our guideMature & Seniors
Theatre, plays & live performance
Kingston
Catch a play, concert or comedy night at venues such as the Little Theatre. Check current programmes and book tickets in advance.
Read our guideMature & Seniors
Art, craft & afternoon browsing
Kingston & the north coast
Browse galleries, art shops and craft studios, then finish with lunch or afternoon tea. Devon House and its shops make an easy half-day outing.
Read our guideMaking Jamaica more than a holiday?
Explore the visiting guideBespoke activities
Looking for something truly unique?
Private island tours, a milestone celebration, a corporate retreat or a once-in-a-lifetime adventure — get in touch and we’ll partner with you and trusted local operators to design a unique experience.